The Most Viewed YouTube Videos Of All Time
How Did They Get There?
There are a number of interesting YouTube videos that have become very popular over the years. These include a variety of music videos and some other interesting videos that have been shared by millions over the years.
The videos that have gotten the most YouTube views have gotten where they are thanks to a variety of strategies. These include some moves that many people who are on YouTube can use to their advantage right now.
What’s On the Top?
One interesting part of YouTube is that the most-viewed views ever tend to be music videos. The best-known example of this comes all the way from South Korea.
Korean pop star Psy is the clear leader in YouTube views. In 2012, he posted a video for his song “Gangnam Style.” The video has since gotten close to 2.35 billion views.
Meanwhile, pop star Justin Bieber released a music video for his song “Baby” in 2010. The video, which also features rapper Ludacris, has garnered close to 1.2 billion views as of the end of May 2015.
Those are the only two videos to have ever gotten 1 billion YouTube views. Two different Katy Perry music videos have come close to that total. The videos for “Dark Horse” and “Roar” have both reached more than 900 million views. Meanwhile, Taylor Swift’s music video for “Blank Space” has been around since November 2014 and it’s already gotten more than 900 million views.
Not all of the top-viewed YouTube videos entail music. The famous “Charlie bit my finger” video has more than 800 million views. In 2009, that video became the most-viewed non-music video in YouTube history. The “Evolution of Dance” video, which featured a man performing a variety of dances to various songs from pop music history, was the original leader in that category. It is still going strong as it has close to 300 million views.
These videos are among the many that have the most YouTube views of all. However, there are many ways how these groups were able to get more YouTube views.
The Content Matters
The content in the video is a big part of what makes a video popular. The “Charlie bit my finger” video is a great example of this. The endearing nature of a child biting another child’s finger without really knowing about it helped make it a huge hit.
Creativity can also be a factor. The “Evolution of Dance” video is another good example of how to get views. The unique nature of the video came from one man performing an extensive variety of dances in just six minutes. This creative idea helped him get hundreds of millions of views while showing the world that YouTube is a viable place for entertainment.
The novelty factor of the video can be influential as well. The “Gangnam Style” video is a great example of this. The insanity of the song and the amusing visual effects and features of the song, not to mention the unique dance created in the video, helped make this video popular well beyond Korea.
What’s the Buzz?
The buzz behind something can make a difference. This refers to how people are talking about something. In the case of Justin Bieber, many younger female viewers were buzzing about his skills and his handsome appearance. The fact that he was young as many of them were at the time he released his breakout hit certainly helped.
Getting a bit of buzz can help. Many of YouTube’s most-viewed videos became popular because there was plenty of talk surrounding these videos. This included talk from the target audiences that were interested in these videos.
Marketing Is a Big Thing
Marketing works in many ways. Some people like to market whatever they have to offer as a means of making their videos more attractive and visible. This is especially the case with celebrity-related videos. The marketing effort that comes with promoting whatever someone does can make it easier for videos to become prominent. This has especially been the case with Taylor Swift’s popular music videos.
The marketing process is designed to ensure that more people are aware of what’s around. Whether it entails people going to different physical places to tour or even plans to market a video on other websites, a simple promotional plan can make a difference.
Sometimes a PPC campaign can be a factor too. YouTube offers sponsored or preferred listings that allow customers to get their videos to be more visible but at a cost for each view. This is generally done by companies looking to promote their wares and even record labels that are big on certain acts they want to highlight.
YouTube View Services Help Too
Not all people have big budgets like what a record label holds. Sometimes there is a need for a company to consult a YouTube view service. This is a type of company that helps another group that is posting a video to get more YouTube views.
This works by adding additional views to a page over time. This in turn allows the video to become more visible. As a result, people will be more likely to click on it, thus making the view count even larger.
In many cases it’s done to make a video more visible and to give off the impression that it is more popular than it really is. It’s a psychological move of sorts. It makes people feel that the video is trustworthy as many others have clicked on it. Of course, it’s also to make the video visible as its view count can be a crucial part of what makes something stand out on the site.
Anyone who wants to get more YouTube views should think about what the most popular videos of all time have done to get there. From marketing to using a helpful service all the way to creating memorable content, it is important for people to think carefully about how videos can be make attractive and unique.
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